Willow Bridge Property Company

Lincoln Property Company (Residential) / Willow Bridge Property Company
When Lincoln Property Company (Residential) rebranded to Willow Bridge Property Company, I led and crafted the creative vision for the transition. I ensured the rebrand was seamless internally and externally, aligning the new identity with the company’s core values and culture.

I directed the development of visual assets, communication materials, and brand guidelines, maintaining consistency across all touchpoints. As part of the rebrand, I also redesigned Willow Bridge Charities, aligning it with the new company identity.

Additionally, I spearheaded the “Tell Your Story” campaign, empowering residents to nominate lesser-known charities for matching donations. This initiative highlights our commitment to community and giving back.