• Lead branding and creative development for small businesses and startups across industries including wellness, lifestyle, real estate, and consumer products.

• Concept, design, and deliver cohesive brand systems including logos, visual identities, messaging frameworks, and style guides to ensure consistent brand execution across all touchpoints.

• Develop and execute multi-channel creative campaigns including social content, email design, landing pages, retail packaging, and presentation decks.

• Provide creative direction and design execution for influencer partnerships, product launches, and content rollouts, ensuring on-brand visuals and performance-driven storytelling.

• Collaborate with clients and cross-functional partners to translate business goals into compelling creative strategies and deliverables.

• Guide clients through brand discovery, audience segmentation, and content strategy to ensure authentic, engaging, and scalable brand communications.

• Manage all creative workflows from concept through production, including art direction, asset creation, vendor communication, and digital asset organization.

• Deliver high-quality design work across digital and print media under tight timelines and evolving brand goals.

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• Directed creative strategy and execution across 190+ multifamily communities, overseeing brand identity, marketing campaigns, and digital experiences.

• Led 360° creative campaigns across digital, print, social media, events, and internal communications, aligning all deliverables with business goals and brand consistency.

• Spearheaded the corporate rebrand from Lincoln Property Company to Willow Bridge, managing visual identity rollout across web, social, signage, and marketing materials.

• Built and managed a high-performing in-house creative team and implemented efficient project workflows via Monday.com, increasing team productivity by 44%.

• Implemented and managed Canto, the company’s first Digital Asset Management (DAM) system, improving asset organization, brand consistency, and access across departments.

• Collaborated with cross-functional teams—including marketing, UX/UI, sales, and leadership, to develop compelling creative for pitches, conferences, and internal culture campaigns.

• Directed influencer campaigns and social content, growing Instagram engagement by 35% during peak periods.

• Provided creative direction for video and photo shoots, ensuring alignment with brand tone and target audience.

• Led creative strategy and execution across national and global marketing initiatives for a portfolio of Class II medical devices, ensuring alignment with FDA compliance and healthcare industry standards.

• Directed the redesign of brand identity and visual language, refining tone and voice to position the brand as more empathetic, patient-friendly, and modern.

• Developed integrated B2B and B2C campaigns across digital, print, trade shows, and educational channels, including brochures, instructional videos, email campaigns, and in-office patient materials.

• Created sales enablement tools and visual assets tailored for healthcare professionals, sleep specialists, and dentists, increasing practitioner engagement and partner retention.

• Collaborated with product, marketing, and clinical teams to ensure accurate, regulatory-compliant representation of medical products in all marketing materials.

• Produced creative assets for global tradeshows, including booth designs, product banners, and multimedia presentations that enhanced brand visibility and thought leadership presence.

• Managed print production vendors, provided art direction for photography, and maintained quality control for all branded assets.

• Played a key role in transitioning SomnoMed’s digital presence by introducing more modern UI/UX design principles and mobile-optimized visuals.

• Developed creative concepts and messaging for multi-channel campaigns targeting B2C audiences in entertainment and insurance sectors.

• Executed cross-channel content for American Family Insurance, delivering copy for direct mail, display ads, email campaigns, and microsite messaging — aligning tone with brand values and performance objectives.

• Partnered with art directors, strategists, and account teams to ideate and refine campaign themes, working within tight deadlines and evolving briefs.

• Participated in new business pitches by contributing creative strategies and original content to win new client opportunities.

• Maintained brand voice consistency across platforms and collaborated with compliance teams to ensure messaging accuracy within regulated sectors.

• Designed and wrote digital content for clients in technology and education, focusing on web graphics, email marketing, social campaigns, and infographic storytelling.

• Created a branded, data-driven infographic for Mgage, simplifying the emerging Internet of Things (IoT) trend for presentation at Mobile World Congress 2015 in Barcelona — increasing industry visibility.

• Designed campaign assets and educational outreach materials for DeKalb County School District, promoting digital literacy and community engagement.